In 1934, Chero-Cola was reformulated and launched under the name of Royal Crown Cola. The new product became an instant triumph. People loved the new cola taste calling it, "Pure. Delicious. Refreshing." Consumers soon began to affectionately call it by the nickname of RC Cola.
Well, there are several types of geometric distortion. Rectilinear distortion is well controlled by your choice of angle. Because you're close to the bottle, wide perspective distortion stretches the bottle in the middle a little and makes the left side a little longer than the right, serving to make it feel important in the space. What caught my eye, even though it is in skilled hands, is the minimal barrel distortion because the 18-35mm gets a bad rap for it. The new camera profiles in Lightroom and Photoshop will correct all the geometric distortions except, of course, vanishing point perspective.
I was shooting the Wittmond Hotel in Brussels, Illinois on Sunday. This shot is inside an old country store in nearby Golden Eagle, Illinois. 
7 comments:
That bottle looks like it is from 1930! There isn't much distortion here - what FL did you use and did you "fix" it in Lightroom?
I meant to record that - it was at 35mm. In LR I increased the exposure a bit to brighten it, but no other adjustments.
Great find, and great history behind the product!
In 1934, Chero-Cola was reformulated and launched under the name of Royal Crown Cola. The new product became an instant triumph. People loved the new cola taste calling it, "Pure. Delicious. Refreshing." Consumers soon began to affectionately call it by the nickname of RC Cola.
Thanks for the update, Ray. Great shot! I'm still amazed by how straight the bottle looks, especially since it is off center.
I never guessed RC Cola had such a colorful history...I just liked the gritty feeling and thought it captured the mood of the place.
As far as lens distortion:
If I'm shooting level at the vertical center of the bottle the verticals will be true - right?
Yes the grit is great, and the lighting and exposure also set the right mood for this shot.
Well, there are several types of geometric distortion. Rectilinear distortion is well controlled by your choice of angle. Because you're close to the bottle, wide perspective distortion stretches the bottle in the middle a little and makes the left side a little longer than the right, serving to make it feel important in the space. What caught my eye, even though it is in skilled hands, is the minimal barrel distortion because the 18-35mm gets a bad rap for it. The new camera profiles in Lightroom and Photoshop will correct all the geometric distortions except, of course, vanishing point perspective.
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